In parts one and two of my series on the opinion piece and its role in the PR mix, I defined what opinion pieces are, why they are such a vital PR tool and the mechanics of pulling together an op-ed and getting it placed.
In this third and final part, let’s look at what do to if your piece is rejected, as well as how to maximise the impact of your content.
“Eep! My opinion piece has been rejected!” As we know, in the PR game, this happens. Even the most beautifully crafted, succinct, eloquent prose can be turned down for reasons out of your control.
If your target publication has rejected the piece, feel free to submit it to the next most appropriate publication on your list, or to re-use it in another way.