Vanessa Clark -- journalist & copywriter. Image credit: iKineo

Vanessa Clark — journalist & copywriter. Image credit: iKineo

I started my digital media career in the last century, before the days of blogs, Facebook and Twitter, when I arrived in London wielding a journalism degree from Rhodes University and some basic HTML experience. This landed me an editorial role at Emap’s Totaltele.com news service – the first purely online business publication for the telecoms industry. Fun times, especially when people asked to be sent the print version by post.

Fast forward a few years and a career detour through PR, marketing and branding and I returned to journalism and copywriting, writing mostly about technology, but sometimes about marketing, sustainability or food and wine – usually from a trade & business angle. My favourite subject is found where digital technology intersects with real people to make something awesome happen. This could be a new way for small companies to market themselves more effectively without breaking the bank, or it could be a better way for people to send money home using mobile technology. If it involves mobile innovation coming out of Africa, I am usually hooked. Because I have spent the bulk of my career in the tech industry, I am adept at translating geek speak into something interesting and accessible.

I have contributed to local and international online publications including: Techcrunch, Memeburn, Ventureburn, African Business Review, Bizcommunity.com and Afrinnovator. I do also write for print publications, including Brainstorm, SA Food Review and The Baker, and believe it’s less about the medium and more about writing compelling, well-researched, accurate and easy-to-read stories, and then letting readers access these in whatever way works for them.