You know how sometimes you can’t see the wood for the trees and you just need a spare set of eyes and an extra brain? You’re spending so much time and energy making sure your marketing and communications tactics are implemented effectively that you don’t have time to focus on your strategy? Or, maybe you do and you just need a sounding board, someone who is neutral and not bogged down by the day-to-day details of your company or client? I’m that spare pair of eyes and extra brain.
My 15+ years in communications, PR and marketing gives me the context and experience to jump in at a high-level, ask you and your team the questions that need to be asked, question assumptions, and generally facilitate the process of gaining clarity on what you know needs to be done.
I adjust the process according to your requirements, but some things always remain central:
- Your customer.
- Your brand and its promise.
- Channel neutrality — let’s work out what works best for your customers, not what’s the latest sexy social network.
- Your story — without a coherent, consistent and authentic story, you can’t hope to engage your customers in today’s noisy world.
And, I find the best results come from a fun, frank dialogue with you and your team. You know what you need to do, allow yourself the space to explore and discover.