Twitter and Facebook marketing – are African businesses cashing in on free advertising?

There’s no such thing as a free lunch, right? That seems to be the case when it comes to social media marketing, both in Africa and around the world.

There’s no denying that social media, by many once considered a here-today-gone-tomorrow fad, is a key arrow in a marketer’s quiver. It’s word of mouth on steroids and free, right?

Or not.

Social media experts in Kenya and South Africa warn companies not to view social media marketing, on platforms such as Facebook and Twitter, as free. Yes, these platforms are umpteen times more cost-effective that traditional advertising such as TV or print, but do need time, money and strategic thought to be effective.

Read the rest of my article on African Business Review.

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