[The ready-made feature I] Opinion pieces make your client shine

In my opinion (sorry!), opinion pieces should always be an essential part of any public relations campaign. But today, more than ever, with newsrooms under so much strain and more and more companies clamouring for your audience’s finite attention span, they are an essential part of the mix.

In a series of three articles I take a look at some sure-fire ways to get your client or company’s opinion piece placed. (For brevity I’ll refer to clients, but this applies equally well to internal comms practitioners).

But first, let’s remind ourselves what opinion pieces are, and why they are such a vital PR tool.